Post by bitheeranidas00742 on Nov 9, 2024 3:43:45 GMT
After Instagram* was blocked, Russian developers became more active and began to actively release new social networks. It is difficult to count how many platforms appeared. Only one thing is clear: none of them took off.
At the end of 2022, the team led by Egor Yakovlev presented the social network Looky. It was stated that it was intended to replace Instagram* and all its main functions. In 2023, it is planned to attract at least 10% of Russian-speaking Instagram users* to the platform.
As of January 25, 2023, the app has been downloaded more than 50,000 times via Google Play, with 1,200 reviews. Data on downloads via the App Store is hidden. People are actively discussing the project on the Internet and speculating whether it will become a full-fledged replacement for everyone's favorite social network with pictures.
At least, the forecasts are bright now. The platform is being actively developed and updated. So let's take a closer look at its capabilities for bloggers and brands.
Three features of the application
Three features of the application
The developers of the social network Looky say that it is a CONVENIENT alternative to Instagram*. And these are not just words, because users get the following opportunities:
They don’t have to waste time learning the new interface, as it copies the familiar visuals and functionality of the social network with pictures.
Have constant access to the application without the need to use a VPN.
Can automatically transfer data from your Instagram profile*.
All of the above features are really valuable for users from Russia and other Russian-speaking countries. The support for data transfer is especially impressive. After all, the functionality allows you to copy not only publications, but also wordpress web design agency nicknames, subscriptions, and subscribers. If you have a check mark, it will also be saved. You won’t be able to transfer only current stories, since the program currently does not support the highlights format.
How to copy data? Only the mobile version of the application is currently available. Therefore, you need to go to it, and then use the QR code or log in to Instagram* through the program. In the first case, the process of transferring information will take 2 hours, and in the second - 10 minutes.
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How it works: overview of functionality
Looky has every chance of becoming the most popular social network among Russian-speaking users. It's not just about the features we listed in the previous section. After all, bloggers and brands care about their audience, that's what they're hunting for. If the platform manages to attract not only attention, but also a large number of users, then its success is guaranteed.
Now, most influencers and businessmen are just looking at the platform. They are evaluating whether it is worth visiting. And some have already believed in the prospects and are actively posting content. Therefore, in this chapter, we will talk about the functionality so that you better understand how the application works.
Main interface. As we have already said above, it is similar to the Instagram application*. There is only a dark theme, no white. You can choose the color of the icons - pink or purple. The language can be changed from Russian to English. When viewing the feed, you can like and comment on other people's publications. A built-in messenger is available. It allows you to forward text messages with emoticons. You cannot send photos and videos, and there is no audio recording function.
Content formats and their features:
POSTS. You can upload photos and videos in horizontal and vertical formats. Use one content unit or a carousel (up to 10 units). When publishing, an editor is available in which you can do coding and apply a filter. The main feature of posts is that you can attach an active external link with the author's name to them. It is shown in the upper left corner of the publication. In addition, it is possible to sort publications into folders.
STORIES. This is an analogue of stories. You can upload photos or videos that are automatically adapted to the desired format, or use internal shooting. The editor here is the same as for posts. You can only overlay text with one font, and the backgrounds of different colors are pleasing. In addition, location marks and other users are available. But music, GIFs, masks, and links are not supported.
Donation collection. The function looks like an additional hyperlink in the user profile header, which is highlighted by a special "Donate" button. Looky does not have its own payment system through which users could receive donations. Therefore, it remains to use special services for voluntary donations: Boosty, Donate.Stream, DonationAlerts, etc.
Loyalty program with gamification. To encourage people to be active, the developers came up with an achievement system. For a number of actions, you can get badge awards — LOOKS. They come in two types:
simple achievements . You can get them quickly for likes, publishing stories and posts;
Rare, Epic, and Grand . These are important rewards that are NFTs. They are built on the Polygon blockchain platform.
The creators of the social network claim that in the future these awards can not only be collected, but also used to pay for tools to promote a profile and exchanged for gifts.